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RECRUITING Not applicable ClinicalTrials.gov

Designing Effective Alcohol Health Warnings: An Experimental Study With Adults in the U.S.

Sponsor: University of Oklahoma • ClinicalTrials.gov ID: NCT07812545

Registry updated: 2026-09-10
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Description

Consuming alcohol is a dose-dependent and modifiable risk factor for breast cancer. Although alcohol consumption contributes to an estimated 16% of breast cancer cases, awareness of the link between alcohol and breast cancer risk remains low. Systematically developed and tested health warnings can support population-based approaches and intervention strategies to decrease alcohol consumption and breast cancer risk. For instance, the U.S. Food and Drug Administration can mandate specific warnings through statements (e.g., "WARNING: This product contains nicotine…") and color graphics depicting the negative health consequences of products that can harm public health, such as tobacco and alcohol. However, health warning statements and graphics should be assessed among intended audiences before implementation. Research has outlined principles for effective health warning statements. This project will test different health warning statements about the health effects of alcohol.

Interventions

  • Health warning statement evaluations (bottles) (Behavioral)
    The experiment will use a 2 (health warning statement: single-theme statement vs. composite paragraph) x 2 (pictogram: present vs. absent) x 2 (format: alcohol container vs. alcohol advertisement) between- and within-subjects design. The between-subject groups are 2 (health warning statement: single-theme vs. composite message) x 2 (pictogram: present vs. absent), and the within-subjects factor is the format of warning presentation (2 alcohol containers vs. 2 alcohol advertisements).
  • Health warning statement evaluations (ads) (Behavioral)
    The experiment will use a 2 (health warning statement: single-theme statement vs. composite paragraph) x 2 (pictogram: present vs. absent) x 2 (format: alcohol container vs. alcohol advertisement) between- and within-subjects design. The between-subject groups are 2 (health warning statement: single-theme vs. composite message) x 2 (pictogram: present vs. absent), and the within-subjects factor is the format of warning presentation (2 alcohol containers vs. 2 alcohol advertisements).

Eligibility criteria

Inclusion Criteria: * being between 18 and 65 years of age * assigned female at birth * self-report having consumed alcohol in the last 30 days for the current drinker groups * self-report not having consumed alcohol in the last 30 days for the nondrinker groups * live in the US and able to read, speak, and understand English

Conditions

Risk Perceptions Decision Making Alcohol

Locations

  • University of Oklahoma Health Campus, Health Promotion Research Center — Oklahoma City, Oklahoma, United States
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Official Source

Data sourced from ClinicalTrials.gov, a service of the U.S. National Institutes of Health.

View Official Record